ATL Crest Study - Symmetry, Ornament and Gold
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Some designs move. This one holds still and asks to be read slowly, the way a medallion or a ceremonial plate does.
Design Story
The composition is built on a strict vertical axis. At distance, the eye lands on a shield-shaped focal panel carrying the stylized falcon mark in red, white and black, ringed by jewel-like points. Below it, a banner reads FALCONS in gold-toned lettering; above, ATLANTA sits in smaller capitals between star motifs. The lower register repeats the idea in quieter form with a football emblem framed by scrolling leaf ornament and deep red panels. Gold-look scrollwork fills the field around each anchor, while narrow bands of alternating red and clear stones close the top and bottom edges. It is maximalist, but ordered — heraldic logic, not clutter.
Use & Experience
On a tumbler, that vertical hierarchy has somewhere to go. The crest occupies the widest upper section as the front-facing focal panel, the banner acts as a horizontal break at the waist, and the ornament continues around the form so the wrap never reads as a flat sticker. Banded edges frame the graphic at rim and base, and the handle side is treated as its own narrow decorative column. Carry presence is high and deliberately formal.
Size & Capacity
Available capacities: 20 oz, 30 oz, 40 oz.
An emblem rendered as object — still, symmetrical, and content to be looked at.