A collage that behaves like a scrapbook pressed into a single surface: dense, purple, and organized around one loud sentence.

Design Story

The composition reads in three distances. From across a room, the eye lands on the stacked wordmark — SKOL in gold, VIKINGS in white, then PURPLE PRIDE and GAME DAY READY tapering downward like a chant losing volume. Above it sits a horned Norse profile with a braided blond beard, flanked by two helmets rendered in the same violet family. Below, a bearded mascot figure stands squarely, fists at his sides, expression fixed in a fierce scowl rather than any actual movement. Around all of it drift footballs, stars, lightning marks and chalk-style play diagrams, all raised in a puffed, sticker-like relief effect. Gold and white do the structural work; the saturated purple field holds everything together and keeps a maximalist arrangement from fracturing.

Use & Experience

On a tumbler, the vertical proportion suits this stacked hierarchy. Type occupies the central focal panel at eye level, emblems climb toward the lid, and the mascot anchors the base, so the graphic resolves whichever way the vessel turns. The handle sits clear of the wordmark, leaving the front read uninterrupted. Carry presence is high — this is a statement piece, not a quiet accent.

Size & Capacity

Available capacities: 20 oz, 30 oz, 40 oz.

Loud in colour, ordered in structure — a fan's collage given a legible frame.