The eye lands on the cream panel first. Against a deep navy body, that pale rectangle behaves like a printed label on an old bottle, and everything else in the composition arranges itself politely around it.

Design Story

Inside the panel, the typography does the work: NEW ENGLAND in restrained caps, PATRIOTS set large and serif beneath it, then a slim EST. 1960 rule and the familiar profiled patriot mark in navy and red. FOXBOROUGH MASSACHUSETTS closes the block in small letters. A thin double border and a burgundy keyline frame the whole thing. Below the panel, a laurel sprig curves around a single football, and further down, HERITAGE EDITION sits between star clusters — badge-style wording, decorative rather than declarative. Navy, cream and red stripes finish the lower band. The composition is balanced and vertical, calm rather than loud.

Use & Experience

The label anchors the front of the tumbler at chest height of the silhouette, leaving the upper body clean navy and the base to the striped band. That vertical rhythm — quiet top, dense middle, ruled bottom — reads clearly from across a room, and the laurel motif softens the wrap as it curves away from the visible handle.

Size & Capacity

Available capacities: 20 oz, 30 oz, 40 oz.

Team identity handled like a heritage label: composed, legible, and confident without raising its voice.